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STUDENT PROJECT
BRANDING &
PACKAGING DESIGN

NIGHTLY CHRONICLES

Nightly Chronicles is a bedroom refresher kit based on contemporary dream interpretation. Since ancient Egypt, dream analysis has been a part of human history. The contemporary take of this practice is a mixture of different cultural beliefs and Sigmund Freud’s theories on dreams. This kit helps customers get a better night's sleep and learn how to apply dream analysis to their own. 

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Each product in the kit represents a dream, such as flying, falling, or dreaming about water or money. A description of what the dream may symbolize is included in the packaging to help users analyze their dreams in the journal provided. The outer container can be used as a pillow case to remind the user of the importance of dream analysis. Fantasy and myth symbols to represent dreams such as clouds and stars are used for the design. The colour purple was chosen due to the calming and uplifting effects it has on the mind and body. 

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